With so many companies participating in trade shows, it is only but wise to prepare for it months ahead. Using tradeshow giveaways is an ideal way for brand introduction or marketing but make sure that you choose the item carefully. If you are having a hard time deciding what promotional item to pick, go online and browse for promotional products companies. They have tradeshow specialists that would be happy to assist you in your problem. However, before contacting their customer support, be sure that you have already define your audience and set specific goals for it. It would be easier for the specialist to help you in choosing the most suitable item for a giveaway.