just visit any trade show and you will undoubtedly get plenty of promotional products from participating vendors. This is their way to introduce their brand and make you remember it as you go back to your homes and offices. A trade show giveaway can create awareness of your product or brand and any type of freebie always make a favorable impression on the buying public. However, do not make the common mistake that most trade show participants do on their first trade show event. Most of them do not do enough analysis on their target audience thus the message fails to reach them. Prepare different types of giveaways. That would cater to your key customers, prospective clients and the general passers by.